Advantages: addresses specific research issues so that the search design fits the needs of the researcher. Not only does primary research enable the researcher to focus on specific subjects, it also allows the user to have higher control over the information collected. Having this to control the researcher can decide on such requirements as size of project, time frame and goal.
Disadvantages: in comparison to secondary research, primary data may be cost effective being very expensive in preparing and carrying out the research. Costs could go into constructing experiments with the equipment plus paper for questionnaires.
It takes a longer to undertake primary research than to require secondary data this is because of the requirements of development and execution of research plan and this has to be done so it is done properly.
Sometimes some research is not obtainable which could be quite valuable to the researcher because it isn't within the reach of a researcher.
Information researched may become out of date by the time the information is released.
Examples
An example of a primary research could be questionnaires which allows the researcher to ask an audience various questions which they can select.
Scientist also use table and graphs from experiments as a form of primary research to create a conclusion out of a theory
Secondary Research involves the summary, collation and synthesis of existing research rather than primary research, where data is collected from research subjects or experiments. the term is used widely in medical research and market research. Within principal methodology in medical secondary research is the systematic review, commonly using techniques such as meta-analytic statistics although other methods of synthesis like realist reviews and meta-narrative reviews have been developed in recent years. Within market research context, secondary research is taken to include the re-use by second party of any data collected by first party or parties. At times secondary research is required in the preliminary stages of research to determine what is already known and pieces of data are newly required.
Advantages The easy access to many sources of secondary data. Before you had to visit a library or wait for reports to be shipped by mail but now due to online availability you can access secondary research so openly.
The use of secondary data has allowed researchers access to valuable information for little or no cost to acquire. Therefore, this information is much less expensive then if the researchers had to carry out the research themselves.
The use of secondary research may help the researcher to clarify the research question. Secondary research is often used prior to primary research to help clarify the research focus.
Disadvantages In many cases, secondary data is not presented in a form that exactly meets the researcher’s needs. Therefore, the researcher needs to rely on secondary data that is presented and classified in a way that is similar to their needs.
In many cases, researchers find information that appears valuable and promising. The researcher may not get the full version of the research to gain the full value of the study. This is because many research suppliers offer free portions of their research and then charge expensive fees for their full reports.
When using secondary research, one must exercise caution when using dated information from the past. With companies competing in fast changing industries, an out-of-date research reports many have little or no relevance to the current market situation.
Examples: This is a table that could be used through primary research. The table could have already been made so someone could use this table to help them out. Plus it means it is cheaper because they don't have to spend money on trying to create a table they just have to go online and get one for free.
The use of secondary research may help the researcher to clarify the research question. Secondary research is often used prior to primary research to help clarify the research focus.
Disadvantages In many cases, secondary data is not presented in a form that exactly meets the researcher’s needs. Therefore, the researcher needs to rely on secondary data that is presented and classified in a way that is similar to their needs.
In many cases, researchers find information that appears valuable and promising. The researcher may not get the full version of the research to gain the full value of the study. This is because many research suppliers offer free portions of their research and then charge expensive fees for their full reports.
When using secondary research, one must exercise caution when using dated information from the past. With companies competing in fast changing industries, an out-of-date research reports many have little or no relevance to the current market situation.
Examples: This is a table that could be used through primary research. The table could have already been made so someone could use this table to help them out. Plus it means it is cheaper because they don't have to spend money on trying to create a table they just have to go online and get one for free.
You could use text books which have research already found. Various different types of books give different examples and it will take a lot of time to look through loads of books but the advantage of looking through books are that most information is viable
Tables can also be used so that people can find out a percentage of something. Table's from the internet or from text books can be picked and chosen to create secondary research.
Qualitative research a method of inquiry employed in various academic disciplines, usually in social sciences but also in market research. It is aimed to gather in-depth understanding of human behaviour and the reasons that cause such behaviour. The methods investigate the why and how of decision making hence the smaller but focused samples are often needed than large samples.
Advantages: Its strength is in uncovering more about people’s experience (why things may be the way they are).
As qualitative research focuses on small groups, it can be less expensive than quantitative research which may require large groups of participants or expensive measurement tools
Disadvantages: Qualitative research methods collect data about what your select group of participants feel or think, or how they behave. You can't necessarily use this data to make assumptions beyond this specific group of participants.
It is not a research method that conveniently allows for the collection of statistical data. However this is only a disadvantage if your research question also requires statistical data. Adopting a mixed methods approach is one way of overcoming this problem.
Examples: An in-depth interview could be a source of qualitative research. It doesn't use preset questions but it is shaped through defined topics.
Focus groups can be used to generate data via a group interaction. Different views and opinions are expressed through focus groups because people have different ideas about something plus they are usually contain members of the general public.
study of documentary accounts of events such as meetings.
Broadcasters Audience Research Board
The organisation compiles audience measurement and television ratings within the UK. It was created to replace a previous system where companies like the BBC compiled their own ratings. BARB is owned by the BBC and ITV companies plus the Institute of Practitioners in Advertising. Viewers that participate have a box on top of the TV tracks the programmes they watch.
RAJAR Radio Joint Audience Limited
The company was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. Its is jointly owned by the BBC and the Radio Centre. Prior to this both companies decided to carry out their own measurements independently of each other. It operates as a Joint Industry Committee where the Board is chaired by an independent Chairman. They not only have share's in BBC and commercial radio but they also have it in the institute of practisers in advertising and the Incorporated Society Of British Advertisers .
RAJAR collects information on behalf of over 300 BBC and Ofcom licensed commercial radio stations, ranging from very small local services to the national networks. The Station listening by, duration, platform and location is recorded and published on quaterly basis.
Ofcom
The company is a government approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. It was established by the Office of Communications Act 2002 and received full authority from Communications Act 2003.
Ofcom goes across the television, radio, telecoms and postal sectors. Their initial job is to interest citizens by promoting competitions and protecting the public from harmful and offensive material. They mainly cover licensing, research codes and policies, complaints, competition and protecting the radio spectrum from abuse.
Ofcom has had a lot of criticisms due to costs of "extravagant Thames-side offices" and a "top-heavy salary bill" for a "Nero Approach" plus the "poor service".
The company makes extensive use of consultations with the industry and the public to help it make decisions based upon the evidence presented. Consultation begins with uploading a document onto their website asking for views and responses from the general public. if the document s long and complicated then the company creates a short summary to sum it up. Ten weeks are given for interested persons, companies or organisations to send in their responses to documents.
Audience
A group of people who participate in a show or encounter a work of art, literature, theatre, music plus video games or academic in any medium. Some invite overt audience participation and others allowing only modest clapping and criticism and reception.
Media audience studies have become a recognised part of the curriculum. Audience theory affect different forms of art. The biggest art from is the mass media. Films, video, games, radio shows, software and hardware and other formats are affected by audience and it's reviews and recommendations.
Due to internet participation and citizen journalism, professional creators share space, and sometimes attention with the public. These could be blogs or videos voicing their opinions.
Video Link Avengers Reviews - http://www.youtube.com/watch?v=YX9eqzo8zUU
Link Blog Movie Reviews - http://themovieblog.com/
Market Research
gathered information to create a effort of information to sell a product to a costumer. One the biggest and important component in the business industry. Market research is an key advantage over competitors because it provides important information on identifying and analysing the market need, market size and competition. Groups of individuals sometimes gather up in a group to voice their opinions by using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
It is very important for a film to be shown to an audience to see how they will receive it. There are a few practices that may be used. 1) concept testing, which evaluates reactions to a film idea and is fairly rare. 2) positioning studios, which analyse a script for marketing opportunities. 3) focus groups, which probe viewers opinions about a film in small groups prior to release. 4) test screenings, a viewing of the film before the premiere release of the film. 5) tracking studios, gauge an audience awareness of a film on a weekly basis prior to and during theatrical release. 6) advertising testing, measures responses to trailers and television advertisements. 7) Exit surveys, measures the reaction of the film the audience have just watched.
Production Research
Filmmaking or film production is the process of making a film. It involves a story, idea or commission, through scriptwriting, casting, shooting, editing and screening the finished product before an audience that may be released as a film or exhibition. Filmmaking takes place in many different places across the globe varying from economic, social and political context using a variety of technologies and cinematic techniques. It usually involves a large number of people and it takes from a few months to several years.
gathered information to create a effort of information to sell a product to a costumer. One the biggest and important component in the business industry. Market research is an key advantage over competitors because it provides important information on identifying and analysing the market need, market size and competition. Groups of individuals sometimes gather up in a group to voice their opinions by using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
It is very important for a film to be shown to an audience to see how they will receive it. There are a few practices that may be used. 1) concept testing, which evaluates reactions to a film idea and is fairly rare. 2) positioning studios, which analyse a script for marketing opportunities. 3) focus groups, which probe viewers opinions about a film in small groups prior to release. 4) test screenings, a viewing of the film before the premiere release of the film. 5) tracking studios, gauge an audience awareness of a film on a weekly basis prior to and during theatrical release. 6) advertising testing, measures responses to trailers and television advertisements. 7) Exit surveys, measures the reaction of the film the audience have just watched.
Production Research
Filmmaking or film production is the process of making a film. It involves a story, idea or commission, through scriptwriting, casting, shooting, editing and screening the finished product before an audience that may be released as a film or exhibition. Filmmaking takes place in many different places across the globe varying from economic, social and political context using a variety of technologies and cinematic techniques. It usually involves a large number of people and it takes from a few months to several years.
